Visual Identity
Building complete visual identities with carefully chosen colors, typography, and clear usage systems.
Deliverables: Logo, color palette, typography, usage guide and identity applications.
So many faces… all alike.
Brands repeat, and messages go unseen.
What if your brand were different?

Amid all the sameness, I create distinction
Graphic designer and video editor with 15+ years of experience
I’m Mohamed Ibrahim, known as “Heem”, a graphic designer and video editor with 15 years of experience in production design. This experience has taught me that every visual decision has a purpose—from shaping the idea and choosing typefaces and colors to the rhythm of an edit and the sequence of scenes.
I begin every project by understanding your message, your audience, and what makes you distinctive. I then translate that understanding into a design or video that gives your identity a clear presence. I combine a designer’s eye with an editor’s sense of rhythm, paying attention to the details that carry an idea from concept to execution.
I measure the success of my work by how well it represents you, communicates your value to your audience, and gives them a reason to choose you.

Four fields of work, one aim: to make your brand seen.
The idea, the execution, the result

Logo redesign and brand applications
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▶One shoot, a completely new scene
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Building Kollagena’s identity from scratch and developing its visual presence across the online store and social media designs and videos.
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Turning the client’s menu into realistic product visuals and scenes for in-store screens
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Building Muloha’s visual identity from its wordmark, colours and patterns to packaging, print and brand application concepts.
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Long-form films on top, short reels underneath.





















What does your project need?



























Building complete visual identities with carefully chosen colors, typography, and clear usage systems.
Deliverables: Logo, color palette, typography, usage guide and identity applications.
Simple, smart, and memorable logos designed to reflect the essence of the business.
Deliverables: Logo files for print and digital use, with color variations.
Packaging visuals that balance beauty and function while helping the product stand out.
Deliverables: Packaging artwork and production files on the approved dieline.
Consistent visual content and campaign designs that support the message and attract attention.
Deliverables: Platform-ready designs in the agreed sizes.
Brochures, flyers, business cards, banners, and print-ready artwork prepared for execution.
Deliverables: Print-ready files in the approved sizes and specifications.
Reels, promos, branded edits, and motion-supported content shaped with clean pacing and impact.
Deliverables: A final video in the agreed formats and sizes, with the required visual and audio treatment.
Final deliverables depend on the agreed project scope.
Messages and feedback from clients
We discuss your business, audience and what you want to achieve.
We define the scope, deliverables, timeline, cost and revisions.
We start creating, review together and deliver the work as agreed.
A brand identity built from scratch, a presence ready to evolve, or a video that deserves a better treatment. Tell me about your project and what you want to achieve, and we will find the starting point together.
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