Kollagena — From identity to every touchpoint
Building a visual identity and a complete digital presence
Kollagena is a natural bovine collagen brand in Saudi Arabia. Our collaboration began with building its visual identity from scratch, then extended to landing pages, product and category imagery for its online store, and social media designs and videos.
My role: Logo and visual identity design, brand guidelines, landing pages and store imagery, and social media content design and production.
An identity expressing beauty and freshness
I built the identity around a soft visual character that reflects the brand’s connection to beauty and care. The logo suggests unfolding petals, expressing freshness and renewal, while curved lines create a sense of softness and balance.
The work included selecting colours and typography and developing brand guidelines, giving the brand clear rules to maintain consistency across different uses.
Colours and typography
From identity to the store experience
I carried the identity into the online store, designing landing pages and product and category imagery. I focused on organising information and highlighting products and offers while maintaining Kollagena’s visual character throughout the site.
Visit the Kollagena store ↗
Product imagery
A collaboration extending into content
I continued working on social media designs and videos, adapting the identity to each piece of content and campaign. The challenge was to allow variety in ideas and presentation while keeping the brand recognisable across platforms.
The outcome of the collaboration
An identity that began with a logo and usage guidelines expanded into the store and static and moving content, giving Kollagena a coherent personality across its audience touchpoints.
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