Jaddati — From menu to an appetising visual scene
Realistic product imagery and visual direction for in-store screens
The client supplied the menu as a starting point. I developed realistic images of its products, then created presentation scenes for a video shown on the store’s screens. The idea went beyond animating a menu: each product needed a visual presence that revealed its details and how it is served.
My role: Product imagery development, presentation scenes, and production of the in-store screen video.
The starting point: the client’s menu
The supplied menu was the reference for the range of products, their forms and packaging. It guided the new images while keeping them connected to the products and the brand shown in it.
From a menu image to a product with presence
I developed images highlighting the bread, fillings and ingredient textures, with the packaging and product name visible. This gave each product a clear standalone presentation beyond its small image in the menu.
The scene completes the design
I placed the products in store-counter and handover scenes. These visuals add context, connect the product to the serving experience, and provide variety for transitions in the screen presentation.
Visuals supporting the screen video
I brought the product images and presentation scenes together in a video for the store’s screens. The images shown here demonstrate the design work behind the motion; the video can be added later to show its pacing and transitions in playback.